![how to make a gif how to make a gif](https://helpx.adobe.com/kr/photoshop/how-to/make-animated-gif/_jcr_content/main-pars/image7.img.gif/make-animated-gif_step-4b_1489634476843.gif)
This is where the real power of this tool lies! Hold Control and click both layers to select them. Click the little arrow in the upper right corner and select Tween. The more frames you add, the smoother the transition, and the bigger the animation. Click OK to see a whole set of new frames between the ones you've selected. Press Space to see the animation. Much better, isn't it, There's one issue with this animation—the eyes fade too abruptly. Let's fix this by creating another transition. Select the first and last frames again, and Tween them with the same number of frames as before. One last thing: find the frame with the brightest eyes and change its duration to a higher number. This will make the eyes shine longer. Finally, it's time to save the animation to present it to the world. Save For Web and select GIF from the list of formats. The options here will let you optimize the animation for smaller size. Now you know how to create an animated GIF in Photoshop! If you finished this tutorial, don't forget to share your result in the comments section—I can't wait to see it! However you can see the finished GIF in all its glory in video format below.
Now you're ready to upload this GIF to use in your marketing! Upload the GIF file into any place online that you'd put an image, and it should play seamlessly. Pinterest was the first to enable animated GIFs, followed by Twitter. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. Then, Instagram changed the game with Boomerang, which lets users film and share their own GIFs. On any of these social feeds, animated GIFs can be a great way to stand out in a crowded feed. Animated GIFs display in email the same way a regular image does. So why not spruce up your emails by replacing still images with animated ones, Not only could this help capture recipients' attention with novelty alone, but it could also have a direct impact on your bottom line. For some brands, including an animated GIF in emails correlated with as much as a 109% increase in revenue. Make use of GIFs by showcasing products, making event announcements, or otherwise enticing readers. Check out the GIF below from women’s clothing shop Ann Taylor LOFT: They made a present look like it's shaking to create intrigue and get recipients to click through to "unwrap" their gift. Your blog post doesn't have to be about animated GIFs or structured like a BuzzFeed-style listicle to include GIFs -- although, we do love a good dose of silly listicle GIFs every once in a while. And finally, one of our oldie-but-goodie favorites: an animated GIF from a post on office kitchen recipes. How will you use GIFs in your marketing, Share with us in the comments.
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